SAN FRANCISCO, CA – SEPTEMBER 07: An attendee wears an Apple AirPods during a launch event on September 7, 2016 in San Francisco, California. Apple Inc. unveiled the latest iterations of its smart phone, the iPhone 7 and 7 Plus, the Apple Watch Series 2, as well as AirPods, the tech giant’s first wireless headphones. (Photo by Stephen Lam/Getty Images)