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The Sweet Way This Bakery Network Is Tackling Mental Health Stigma

One of the hurdles that’s still being fought when it comes to mental health is the stigma surrounding various disorders.  Depressed Cake Shop recognized that and is using its baking powers to fight that stigma and spread awareness.

Depressed Cake Shop was started in 2013 by U.K. creative director and P.R. specialist Emma Thomas.  Her goal was simple:  Create a pop-up bakery, invite local bakers to sell their cakes in order to raise money and awareness about mental health issues.  The catch for the bakers was that their cakes had to be gray, but could utilize “a pop of color to symbolize hope.”

Since then, this concept has taken off with various Depressed Cake Shop pop-ups appearing all over the world, and the sad on the outside, beautiful on the inside treats are a major hit on social media.  Just look at some of these images from the Depressed Cake Shop’s Instagram!

It's all happening right now in #NottingHill at Books for Cooks. 2-5 pm #depressedcakeshop

276 Likes, 3 Comments - Depressed Cake Shop (@depressedcakeshop) on Instagram: "It's all happening right now in #NottingHill at Books for Cooks. 2-5 pm #depressedcakeshop"

Repost from @fernwoodcookie - It can't rain all the time. The sky won't fall forever -Jane Siberry @depressedcakeshop @babybluesconnection Event Opal 28 PDX 5/20 1:00-4:00

327 Likes, 4 Comments - Depressed Cake Shop (@depressedcakeshop) on Instagram: "Repost from @fernwoodcookie - It can't rain all the time. The sky won't fall forever -Jane Siberry..."

Repost from @salsasweets- "You is smart. You is kind. You is important." --The Help movie. It's. true. Find these today at @stackedccc for the @depressedcakeshop bake sale. #depression #depressedcakeshop #endthestigma #salsasweets

618 Likes, 14 Comments - Depressed Cake Shop (@depressedcakeshop) on Instagram: "Repost from @salsasweets- "You is smart. You is kind. You is important." --The Help movie. It's...."

Repost from @danyscakesbydanylind - If you're in the Beverly Hills area, come check out the @depressedcakeshop pop up from 10 am -3pm @babybeas_la ... my cookies will be there for sale, in 2 of my new fav designs, exclusively for DCS. All proceeds go to @namicommunicate for #mentalhealth * * * #mentalhealthawareness #mentalhealthmatters #decoratedcookies #depression #depressedcakeshop #semicolonproject #semicolon #nami #sugarcookies #customcookies #mainemade #madeinmaine #danyscakes #depressedcakeshop #beverlyhills #robertsonblvd #saturday #thingstodoinla #eaterla #laist

115 Likes, 4 Comments - Depressed Cake Shop (@depressedcakeshop) on Instagram: "Repost from @danyscakesbydanylind - If you're in the Beverly Hills area, come check out the..."



To see if a Depressed Cake Shop is popping up near you, check out DepressedCakeShop.com, and follow their Facebook, Twitter, Instagram and Pinterest pages!