BATH, ENGLAND - APRIL 04: In this photo illustration the new £1 pound coin is seen alongside US dollar bills on April 4, 2017 in Bath, England. Currency experts have warned that as the uncertainty surrounding Brexit continues, the value of the British pound, which has remained depressed against the US dollar and the euro since the UK voted to leave in the EU referendum, is likely to fluctuate. (Photo by Matt Cardy/Getty Images)
In an effort to rival Black Friday as the biggest shopping holiday of them all, Amazon is kicking off this year’s Prime Day in a big way.Despite the word “day” in its name, the celebration will actually span 48 hours, according to the company, starting at midnight on Monday, July 15th with “more than a million deals around the world.”To tease potential buyers, Amazon has already put a few items on sale early, including Fire-enabled Smart TVs for $120 off and a smart home security system for what they claim is the “lowest price ever.”Prime members in North America, plus several international countries are eligible for the savings. A subscription costs $119 USD annually.