Signed to BBR Music Group’s Stoney Creek Records, Jimmie Allen has already made history as the first Black artist to launch a career with two consecutive No. 1 hits on country radio – the first being his debut single “Best Shot” – which claimed the No. 1 spot for three weeks – and second being his latest single “Make Me Want To” off his debut album Mercury Lane, released in the fall of 2018. Named in tribute to the street he grew up on and the origin of his incredible journey, Mercury Lane features a cutting-edge mix of country, rock, R&B, and pop that draws upon the influence of his family and small-town upbringing of the critically-acclaimed rising star. Rolling Stone raved Allen’s debut “challenges the narrowly defined model of what constitutes a next big thing in country music in 2018” and The New York Times dubbed it one of 2018’s strongest, calling it “a conventional country album, filled with songs about the small details.” Jimmie’s most recent single “This Is Us” features Noah Cyrus; they recently performed it together on the CMT Awards. His latest project Bettie James, released in July 2020, is a star-studded collaboration EP featuring Brad Paisley, Charley Pride, Darius Rucker, Mickey Guyton, Nelly, Cyrus, The Oak Ridge Boys, Rita Wilson, Tauren Wells & Tim McGraw. Wanting to weave his late father and late grandmother’s legacies into his music, Jimmie named the project after them, with each featured artist on the project having touched their respective lives through their own music. The result is a musical composition of love, heartbreak, perseverance, hope, and faith.