Target has made the permanent decision to remain closed on Thanksgiving, a shift from previous years that saw the popular retailer open on the holiday.
Per the Associated Press (AP), Target remained closed on Thanksgiving last year due to ongoing coronavirus pandemic concerns and instead rolled out various holiday deals starting in October.
The AP notes, “That forced shift appears to have been fortuitous. U.S. holiday sales last November and December rose 8.2% in 2020 from the previous year, according to The National Retail Federation, the nation’s largest retail trade group. The trade group predicts 2021 could shatter that record, growing between 8.5% and 10.5%.”
Target CEO Brian Cornell wrote in a note to employees, “What started as a temporary measure driven by the pandemic is now our new standard — one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours. You don’t have to wonder whether this is the last Thanksgiving you’ll spend with family and friends for a while, because Thanksgiving store hours are one thing we won’t ‘get back to’ when the pandemic finally subsides.”
Target will open its doors on Black Friday beginning at 7 AM.