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KML’s Secret Sound is here and we’ve already awarded $15,000 combined to five lucky local listeners!

How closely are you listening? Listen CLOSER. Listen close enough and you could find yourself winning big!

Listen all day on your radio at 95.7 for the Secret Sound clue of the day and guesses. Think you know what the sound is? Call 910-323-9570 and guess the EXACT sound and you’ll win.

Below, you’ll find the latest clues to help you in your guessing. And you’ll find the latest guesses to show you how close or how far away everyone has been.

And then you’ll find a gallery of some fun things you can do once you win. Good luck!

Proudly Presented By

Round 5 $5,000 winner – Chelsea from Maxton: Tearing open a pack of oatmeal, pouring it into a bowl, dropping in a Reed-Lallier golf ball, and then stirring it with a spoon.

(Click here to watch the making of the sound video.)

Round 4 $4,000 winner – Alice From Fayetteville:  “Someone dropping a can of Dr. Pepper, then batteries, and then tacks into a cooler.

(Click here to watch the making of the sound video.)

Round 3 $3,000 Winner – Ketisa from Pembroke: “Someone opening a Chick-fil-A sauce and dropping it on a Miranda Lambert album cover, with a South of the Border sticker on it.

(Click here to watch the making of the sound video.)

Round 2 $2,000 Winner – Melissa from Lumberton: A flathead screwdriver tapping on a metal water fountain.

(Click here to watch the making of the sound video.)

Round 1 $1,000 Winner – Debi from Fayetteville: Hand sanitizer dropped in a coffee mug.

(Click here to watch the making of the sound video.)

ROUND 5 CLUES

June 17

  • Clue 9: From our Secret Sound clue page… Hey Carol, delete crumpled!

June 16

  • Clue 8: You’re so close! Just pour it.

June 15

  • Clue 7: We love our sponsor!

June 14

  • Clue 6: This has dimples

June 11

  • Clue 5: Keeps you full

June 10

  • Clue 4: Nice cars!

June 9

  • Clue 3: Post season college football

June 8

  • Clue 2: Popular on TV

June 7

  • Clue 1: Grain

 

ROUND 5 GUESSES

(Scroll down for previous days guesses.)

June 17 – $5,000 WINNER!


7 a.m. Demetrius from Lumberton “Tearing open a pack of instant oatmeal, pouring it into a bowl that has a golf ball in it, sitting on a Reed Lallier license plate and stirring it with a spoon.”

9 a.m. ***Chelsea from Maxton – WINNER*** “Tearing open a pack of oatmeal, pouring it into a bowl, dropping in a Reed-Lallier golf ball, and then stirring it with a spoon.”


 

June 16


7 a.m. Connie from Eastover “Tearing open a bag of instant oatmeal, pouring it into a bowl with a Reed Lallier sticker on it,  crumble up the paper, dropping in a golf ball, & as you’re stirring it with a spoon you’re adding milk.”

9 a.m. Charles from Lumberton “Opening a box of oatmeal, pouring it into a Reed Lallier bowl, dropping a golf ball in it and swirling the bowl in a circular motion to make the ball swirl around in the oatmeal.”

Noon Kyle from Sanford “Tearing open a pack of instant oatmeal, and pouring it into the bowl and then dropping the golf ball into the bowl, and stirring the golf ball around on a table with a Reed Lallier Chevrolet pen.”

3 p.m. Monica from Orrum “Tearing open a pack of oatmeal, pouring it into a sugar bowl, balling up the pack, dropping a Reed-Lallier golf ball into the sugar bowl and stirring it with a spoon.”

5 p.m. Valerie from Hope Mills “Tearing open a pack of oatmeal, pouring it into a bowl that has a Reed-Lallier sticker on it. Balling up the pack, dropping a golf ball into the bowl, and stirring it with a table spoon of water.”

 

June 15


7 a.m. Maxine from Lumberton “Tearing open a packet of Quaker instant oatmeal, pouring it into a bowl, dropping a golf ball in the bowl, and then moving the bowl around to swirl the ball and oats together.”

9 a.m. Doretta from Lumberton “Tearing open a pack of oatmeal, pouring it into a bowl, balling up the pack, dropping in a golf ball into the bowl with a Reed Lallier sticker on it and stirring it with a spoon.”

Noon Carol from Lumberton “Tearing open a pack of oatmeal, pouring it into a bowl, balling up the pack, dropping in a Reed Lallier golf ball into the bowl and stirring it with a spoon.”

3 p.m. Jason from Hope Mills “A packet of oatmeal pouring into a bowl, with a golf ball stirring it around.”

5 p.m. Sarah from Hope Mills “Tearing open a pack of oatmeal, pouring it into a bowl, balling up the pack, dropping Yuengling Flight, Healy Wholesale golf ball into the bowl and giving it a stir with a spoon.”

 

June 14


7 a.m. Amy from Holden Beach “Opening a package of instant oatmeal and adding Cheerios into it and stirring it around with a spoon in the bowl.”

9 a.m. Sarah from Clio “Shaking & tearing open a bag of Quaker instant oatmeal, pouring the oats into a cereal bowl, dropping a golf ball into the bowl, & stirring the oats and the golf ball with a spoon.”

Noon Valerie from Grays Creek “Tearing open a pack of instant oatmeal, pouring it into a bowl, dropping a golf ball and a key fob into the bowl, and stirring it.”

3 p.m. Sherry from Lumberton “Tearing a packet of oatmeal, pouring into a bowl, then take out the spoon and mix the oatmeal and the eggs.”

5 p.m. Heather from Parkton “Shaking and opening a bag of Wheaties cereal, and dropping a golf ball into a bowl then stirring the golf ball around in the bowl with a spoon.”

 

June 11


7 a.m. Cindy from Fayetteville “Opening a bag of groceries, taking out a box of Mini Wheats and opening the box and pouring the Mini Wheats into a bowl.”

9 a.m. Kaylee from Lumberton “Tearing open a pack of Quaker Oatmeal and pouring it into a bowl, then dropping a Nascar in the bowl and stirring the oatmeal with the Nascar.”

Noon Demetrius from Lumberton “Someone tearing open a packet of instant oats and pouring it into a bowl and stirring the oats with an egg beater.”

3 p.m. Patty from Clio “Someone shaking and tearing open a package of Quaker instant oatmeal. They’re pouring the oats into a mixing bowl, then they are sliding the bowl on the counter, and dropping a die cast NASCAR into the bowl and stirring the oatmeal and the car with a wire wisk.”

5 p.m. Heather from Whiteville “Someone opening a bag of Wheaties cereal, pouring it into a bowl, dropping a spoon in the bowl, and stirring the cereal around in the bowl with the spoon.”

 

June 10


7 a.m. Allison from Fayetteville “Opening a bag of potato chips while sitting in the car playing a video game.”

9 a.m. Brooke from Florence “Tearing open a pack of instant oatmeal pouring it into a bowl, stirring it around and dropping a Nascar toy car into the bowl.”

Noon Deena from Laurinburg “Opening a box and bag of Honey Bunches Of Oats cereal, dropping a Hot Wheels car in the bowl that has a spoon in it, and then pouring the cereal in the bowl.”

3 p.m. Maxine from Lumberton “Tearing open a packet of Quaker instant oatmeal, pouring it into a bowl. Dropping a NASCAR toy car into the bowl. Stirring the dry oats and toy car around with a spoon.”

5 p.m. Amy from Holden Beach “Someone opening a package of instant oatmeal, and pouring it into a cereal bowl that has a NASCAR emblem on it. And then stirring the dry contents around with a spoon.”

 

June 9


7 a.m. Charles from Shannon “Tearing open a pack of instant oatmeal, pouring the oatmeal into a bowl, putting a spoon in the bowl, stirring the oatmeal with the spoon, and sliding the bowl across the table.”

9 a.m. Cindy from Fayetteville “Tearing open a bag of Honey Nut cereal, pouring it in a bowl, stirring it with a spoon and then tapping the spoon on the side of the bowl.”

Noon Kyle from Sanford “Opening a pack of Buckwheat, pouring it into a bowl, dropping the spoon in, and stirring around the buckwheat.”

3 p.m. Bonnie from Shannon “Opening oatmeal, dumping it in a bowl, & dumping Peanut Butter mix and mixing it all together to make Peanut Butter Delight cookies.”

5 p.m. Amy from Holden Beach “Tearing open instant oatmeal, pouring it into a glass bowl, taking a spoon of sugar & tapping it on the bowl to add to the oatmeal and stirring it in the bowl together.”

 

June 8


7 a.m. Marie from St.Pauls “Rice being poured into a glass bowl and then a spoon falling into a metal bowl.”

9 a.m. Connie from Eastover “Opening up a box of Honey Nut Cheerios and stirring a spoon in a glass bowl.”

Noon Kyle from Sanford “Opening a box of Rice Krispies cereal and pouring them on the table and then spinning a spoon around in a glass.”

3 p.m. Sarah from Fayetteville “Someone tearing open a pack of instant oatmeal, pouring it into a bowl and stirring the dry oats around with a spoon.”

5 p.m. Kyle from Sanford “Opening a container of Quaker oatmeal, pouring it into an empty bowl, closing the container, dropping a spoon and stirring the oats.”

 

June 7


7 a.m. Stephanie from Loris “Someone opening a box of cereal, pouring it into a glass bowl, and putting a spoon into the bowl.”

9 a.m. Charles from Raeford “Opening a big bag of rice and pouring it into a glass container and putting a spoon in it and mixing it up.”

Noon Trisha from Southern Pines “Cereal like an oatmeal cereal.”

3 p.m. Heather from Parkton “Someone pouring cereal into a glass bowl with a spoon in it. And then they are pushing the bowl across the surface or table and it’s causing the spoon to jiggle and hit the bowl.”

5 p.m. Matthew from Raleigh “A cereal bowl with Whole Grains being poured in it and a spoon being stirred around in it.”

 

Round 5 Recap

WINNER: Chelsea from Maxton

“Tearing open a pack of oatmeal, pouring it into a bowl, dropping in a Reed-Lallier golf ball, and then stirring it with a spoon.”

Here's the making of Round 5 of Secret Sound that Chelsea from Maxton just won! How close were you to figuring this one...

Posted by 95.7 WKML on Thursday, June 17, 2021

Round 4 Recap

WINNER: Alice from Fayetteville

“Someone dropping a can of Dr. Pepper, then batteries, and then tacks into a cooler.”

Round 3 Recap

WINNER: Ketisa from Pembroke

“Someone opening a Chick-fil-A sauce and dropping it on a Miranda Lambert album cover, with a South of the Border sticker on it.”

Round 2 Recap

WINNER: Melissa from Lumberton

“A flathead screwdriver, tapping on a metal water fountain.”

Here's Melissa correctly guessing in Round 2 of Secret Sound. How close were you? You know the drill by now. Round 3 starts Wednesday morning, and there's THREE GRAND on the line. Be ready.

Posted by 95.7 WKML on Tuesday, April 20, 2021

Round 1 Recap

WINNER: Debi from Fayetteville

“Hand sanitizer dropped in a coffee mug.”

 

Next Prize: $5,000

Fun Things to Do With $1,000

 

What you win:

Up to five (5) prizes will be awarded in this.  Each prize will vary and will be announced prior to airing of the Sound.  The prizes will be in the form of a check made out to the winner as follows:

  • The prize for Sound 1 is $1,000
  • The prize for Sound 2 is $2,000
  • The prize for Sound 3 is $3,000
  • The prize for Sound 4 is $4,000
  • The prize for Sound 5 is $5,000

How to enter:

  1. To participate in the Contest, listen to the Station weekdays during the Contest Dates at approximately 7:00am for the Station to hear the Secret Sound and a clue about the day’s Secret Sound. The Secret Sound will play up to five times a day (at approximately 7:00am, 9:00am, 12:00pm, 3:00pm and 5:00pm ET, each a “cue-to-call”). Additional clues may be given periodically throughout the day. When the Secret Sound is played, the 9th caller will get a chance to correctly guess the Secret Sound to win the prize currently being offered. The Station will be the sole judge in determining whether the designated caller correctly identified the Secret Sound. Each caller will only have one (1) opportunity to correctly guess the Secret Sound.  The caller’s guess must match exactly the Station’s pre-determined answer (Example: "Breath mints in a CD case" is not correct. The pre-determined correct answer is "Tic Tacs in a CD case.").  Once the fifth Secret Sound is guessed correctly, the Contest will end and no more cues-to-call will air.  When a Sound is guessed correctly, the next Sound will begin at 7am on the next weekday. When a Sound is not guessed correctly, no prize will be awarded for that cue-to-call.  There is no limit to the number of times a listener may attempt to call in to win, but a listener may be a prize winner only once.

 

Contest Rules

KML Secret Sound

OFFICIAL CONTEST RULES

 

These rules apply to KML Secret Sound Contest (“Contest”) conducted by Beasley Media Group, LLC d/b/a WKML-FM (“Station”). In addition, the General Contest Rules posted at www.wkml.com apply to this Contest. If there is a conflict between the General Contest Rules and the Rules for this Contest, the Rules for this Contest shall control.

 

  1. HOW TO ENTER

 

  1. The Contest will begin on Thursday, April 1, 2021 and end on Friday, May 14, 2021, or when all five (5) Prizes have been awarded, whichever occurs first.

 

  1. To participate in the Contest, listen to the Station weekdays beginning on April 1, 2021 and ending on Friday, May 14, 2021 at approximately 7:00am Eastern Time (“ET”) for the airing of the “Secret Sound” and a clue about the day’s Secret Sound. The Secret Sound will air up to five (5) times a day at approximately 7:00am ET, 9:00am ET, 12:00pm ET, 3:00pm ET and 5:00pm ET. Each airing of the Secret Sound will serve as a cue to call. Additional clues may be given periodically throughout the day. When the Secret Sound is aired, the ninth (9th) caller to the Station contest line at 1-910-323-9570 will be deemed a “Contestant” in the Contest, upon confirmation of eligibility, and will have the opportunity to win a Prize by correctly identifying the Secret Sound. The Station will be the sole judge in determining whether the Contestant correctly identified the Secret Sound. Each Contestant will only have one (1) opportunity to correctly identify the Secret Sound.  The Contestant’s guess must match exactly the Station’s pre-determined answer (Example: "Breath mints in a CD case" is not correct. The pre-determined correct answer is "Tic Tacs in a CD case.").  When a Secret Sound is correctly identified, the next Secret Sound, if any, will begin at 7:00am ET on the next weekday. If a Secret Sound is not guessed correctly, no Prize will be awarded for that cue-to-call and the Station will continue to air that same Secret Sound for additional Contest cues to call until it is correctly identified, or until the Contest ends.

 

  1. Station is not responsible for any failure of a caller to reach the Station contest line including but not limited to busy phone lines, misdirected calls, equipment breakdowns, or disconnections. Calls will only be accepted at the designated phone number. At the time of entrant’s call, entrant will be required to provide all information requested including entrant’s full name, complete address (including zip code), day and evening phone numbers and date of birth in order to be eligible to win. P.O. Boxes are not permitted. In the event that the selected caller is disconnected or is found to be ineligible, the next eligible caller who successfully makes it through on the call-in line and completes the call will have the opportunity to be a Contestant.  There is no limit to the number of times a listener may attempt to call in to win, but a listener may be a winner only once.

 

  1. If at any time during the Contest all five (5) Prizes have been awarded, the Contest will immediately end at that time and no additional cues to call will air. If five (5) Prizes are not awarded at the end of the Contest on May 14, 2021, the Station reserves the right, but not the obligation, to continue to air cues to call and play the Contest until all five (5) Prizes have been awarded, at the sole discretion of the Station.

 

  1. There will be up to a total of five (5) winners selected in the Contest.

 

  1. ELIGIBILITY RESTRICTIONS

 

  1. This Contest is open to all Station listeners who are 18 years of age or older as of the date of entry into the Contest, who are legal US residents and reside in North Carolina, except where prohibited by law. Winners must possess a valid, government-issued ID and show proof of residency to verify eligibility.

 

 

  1. PRIZES

 

  1. Up to five (5) Prizes may be awarded in this Contest. Each Prize will vary in the amount, and the Prize amount will be announced prior to airing of the Secret Sound.  The Prizes will be awarded in the form of a company check issued in the name of the winner as follows:
    • The prize for Sound 1 is one thousand dollars ($1,000)
    • The prize for Sound 2 is two thousand dollars ($2,000)
    • The prize for Sound 3 is three thousand dollars ($3,000)
    • The prize for Sound 4 is four thousand dollars ($4,000)
    • The prize for Sound 5 is five thousand dollars ($5,000)
  1. No check will be awarded, processed or mailed until winner has claimed the prize at the Station, presented all required documentation, and signed all required releases and tax forms. Checks will then be processed within approximately four (4) to six (6) weeks following confirmation of eligibility and completion of all requisite releases and IRS forms.
  2. Prizes or prize certificates must be claimed at the office of the Station located at 508 Person St. Fayetteville, NC 28301, Monday-Friday, during regular business hours. Prize or prize certificate must be claimed within thirty (30) days of winning.  Failure to claim Prize by the specified time will result in forfeiture of the prize. It is the winner’s sole responsibility to claim the Prize or prize certificate within the timeline provided in these Official Rules.
  1. SELECTION OF WINNERS

 

 

  1. Up to five (5) winners may be selected and notified as described in Section 1 of these Rules.

 

  1. Odds of winning depend in part on the number and order of calls received.

 

  1. Entrants must listen to the Station but need not be present to win.

 

  1. Decisions of Station management with respect to the Contest are final.

 

  1. CONDITIONS

 

  1. The Station reserves the right to end any contest or amend these rules upon announcement on air and by publication at www.wkml.com.

 

  1. Copies of the written Contest rules and a list of all winners are available during regular business hours at the main studio of the Station, 508 Person St., Fayetteville, NC 28301,         or by sending a self-addressed, stamped envelope to the Station.