KML’s Secret Sound is here!

Listen all day on your radio at 7 a.m., 8 a.m., noon, 3 p.m. and 5 p.m. on 95.7 for the Secret Sound clues and guesses. Think you know what the sound is? Call and guess the EXACT sound and you’ll win.

PRO TIP: If you look at ALL the guesses below, you’ll see which ones were hot and which ones were cold. Use that to help you get your best guess.

Proudly Presented By

Vann Underwood logo

Current prize: $4,000 (Starts Monday at 7 a.m.)

~

Round 1 Winner: Misty from Hope Mills (Listen here)

Round 2 Winner: James from Lumberton (Listen here)

Round 3 Winner: Trevor from Linden (Listen here)

Round 4 Starts Monday, May 23 at 7 a.m.!

~

KML Secret Sound: Latest Clues and Guesses

  • ~

    Secret Sound Round 4 Clues

  • Get Bonus Clues in Your Email

  • Round 4, Clue 1 - May 23, 2022

    • First clue coming Monday morning!
  • All Previous Round 4 Clues

    1. Follow along here during Round 4 to see all the clues!
  • Round 4 Guesses and Closeness Meter

    Secret Sound Latest Guesses

    Pay special attention to each guess below to see just how hot or cold it is!

    The hotter it is, the more likely it is to have some of the key parts of our sound in it!

    Check back regularly!

  • Monday, May 23 - Start of Round 4

    Vann Underwood logo

    OUR GUESSERS LATEST GUESSES HOW CLOSE WAS THE GUESS?

    7a Coming soon. Check back after 7 a.m. for this guess!

    8a Coming soon. Check back after 8 a.m. for this guess!

    Noon Coming soon. Check back after noon for this guess!

    3p Coming soon. Check back after 3 p.m. for this guess!

    5p Coming soon. Check back after 5 p.m. for this guess!

  • Winners!

  • Congratulations Misty from Hope Mills! - Round 1 Winner

  • Round 1 Making the Secret Sound Video

    “A bottle of crushed red pepper flakes being slid side to side on a countertop.”

  • All the Round 1 Clues

    • These are too hot to eat by themselves
    • Move it smoothly
    • A bunch of these “flakes” will fire up a recipe
    • You put your coffee maker on it
    • Pizza
    • It’s Electric!
    • It’s dried
    • It’s usually in a rack
    • Every kitchen has one
  • Tuesday, April 12 - Round 1 Winner Day Guesses

    Vann Underwood logo

    OUR GUESSERS LATEST GUESSES HOW CLOSE WAS THE GUESS?

    7a Misty from Hope Mills ROUND 1 WINNER!
    “A bottle of crushed red pepper flakes being slid side to side on a countertop.”
  • Congratulations James from Lumberton! - Round 2 Winner

  • Round 2 - Making the Secret Sound Video

    “Balling up a piece of parchment paper and stuffing it into a WKML Yeti cup.”

  • All the Round 2 Clues

    • You don’t pull it or rip it, it’s out of the package laying on the table before you do this
    • Your favorite station is on this
    • It’s already out of the package
    • You probably have one
    • Hands make it happen
    • Veggies
    • It’ll go in.
    • Coffee
    • Make it smaller
    • Hot
  • Tuesday, April 26 - Round 2 Winner Day Guesses

    Vann Underwood logo

    OUR GUESSERS LATEST GUESSES HOW CLOSE WAS THE GUESS?

    7a James from Lumberton “Balling up a piece of parchment paper and stuffing it into a WKML Yeti cup.” WINNER!

  • Congratulations Trevor from Linden! - Round 3 Winner!

    KML Secret Sound Round 3 Winner!

    Congratulations to Trevor from Linden! He correctly guessed the KML Secret Sound and won $3,000 in LOCAL cash! Another round starts Monday at 7 a.m. with $4,000 up for grabs!

    Posted by 95.7 WKML on Friday, May 20, 2022
  • Round 3 - Making the Secret Sound Video

    “Someone tearing a Woodpeckers baseball ticket from their season ticket package, placing it on a desktop, and setting a Segra Stadium replica on top of it.”

  • All the Round 3 Clues

    1. America
    2. Concrete
    3. Jewelry
    4. Will get you in
    5. Internet
    6. Summer
    7. Diamond
    8. Miniature
    9. A packet of fun
    10. A very small version on top
    11. Removing
    12. Where you attend
    13. They love trees
    14. Your feet don’t move
    15. This replica is on top
    16. Extra small version of Woodpecker’s home
    17. Only admits one spectator
    18. You pull one from the packet, but you don’t tear it up. You wanna get in, don’t you?

Several North Carolina Cities Among Worst in Country For Money Management

  • No. 96 - Cary

    96th percentile, median credit score of 763

  • No. 288 - Morrisville

    89th percentile, median credit score of 744

  • No. 299 - Apex

    88th percentile, median credit score of 760

  • No. 329 - Chapel Hill

    Chapel Hill

    Chapel Hill

    87th percentile, median credit score of 758

  • No. 352 - Cornelius

    86th percentile, median credit score of 751

  • No. 390 - Holly Springs

    85th percentile, median credit score of 755

  • No. 416 - Waxhaw

    84th percentile, median credit score of 753

  • No. 732 - Hendersonville

    72nd percentile, median credit score of 733

  • No. 762 - Matthews

    70th percentile, median credit score of 742

  • No. 792 - Huntersville

    69th percentile, median credit score of 741

  • No. 811 - Clemmons

    68th percentile, median credit score of 758

  • No. 850 - Taylorsville

    67th percentile, median credit score of 693

  • No. 897 - Hillsborough

    65th percentile, median credit score of 749

  • No. 931 - Fuquay-Varina

    Fuquay-Varina

    Fuquay-Varina

    64th percentile, median credit score of 736

  • No. 937 - Albermarle

    64th percentile, median credit score of 671

  • No. 938 - Belmont

    64th percentile, median credit score of 722

  • No. 1068 - Indian Trail

    58th percentile, median credit score of 719

  • No. 1092 - Raleigh

    58th percentile, median credit score of 717

  • No. 1103 - Mount Airy

    57th percentile, median credit score of 673

  • No. 1116 - Wake Forest

    57th percentile, median credit score of 744

  • No. 1129 - Kannapolis

    56th percentile, median credit score of 662

  • No. 1133 - Lenoir

    56th percentile, median credit score of 662

  • No. 1164 - Newton

    55th percentile, median credit score of 678

  • No. 1205 - Morganton

    53rd percentile, median credit score of 674

  • No. 1208 - Hickory

    Hickory

    Hickory, NC

    53rd percentile, median credit score of 695

  • No. 1236 - Marion

    52nd percentile, median credit score of 663

  • No. 1244 - Kernersville

    52nd percentile, median credit score of 716

  • No. 1290 - Eden

    50th percentile, median credit score of 654

  • No. 1304 - Waynesville

    49th percentile, median credit score of 700

  • No. 1320 - Asheville

    49th percentile, median credit score of 722

  • No. 1338 - Durham

    48th percentile, median credit score of 705

  • No. 1366 - Leland

    47th percentile, median credit score of 728

  • No. 1368 - Oxford

    47th percentile, median credit score of 668

  • No. 1389 - Concord

    46th percentile, median credit score of 690

  • No. 1412 - Mocksville

    45th percentile, median credit score of 700

  • No. 1460 - Knightdale

    43rd percentile, median credit score of 682

  • No. 1473 - Conover

    43rd percentile, median credit score of 684

  • No. 1503 - Salisbury

    42nd percentile, median credit score of 671

  • No. 1506 - Wilmington

    Wilmington

    Wilmington, NC

    41st percentile, median credit score of 705

  • No. 1557 - Mooresville

    39th percentile, median credit score of 728

  • No. 1587 - Burlington

    38th percentile, median credit score of 673

  • No. 1596 - Wilson

    38th percentile, median credit score of 659

  • No. 1610 - Shelby

    37th percentile, median credit score of 659

  • No. 1627 - Winston-Salem

    37th percentile, median credit score of 675

  • No. 1632 - Charlotte

    37th percentile, median credit score of 678

  • No. 1637 - Asheboro

    36th percentile, median credit score of 675

  • No. 1658 - Winterville

    36th percentile, median credit score of 697

  • No. 1662 - Franklin

    35th percentile, median credit score of 715

  • No. 1672 - Gastonia

    35th percentile, median credit score of 660

  • No. 1682 - Graham

    35th percentile, median credit score of 681

  • No. 1686 - High Point

    34th percentile, median credit score of 674

  • No. 1696 - Lincolnton

    34th percentile, median credit score of 675

  • No. 1728 - Mebane

    33rd percentile, median credit score of 702

  • No. 1749 - Garner

    32nd percentile, median credit score of 693

  • No. 1763 - Thomasville

    31st percentile, median credit score of 667

  • No. 1765 - Greensboro

    Greensboro

    Greensboro, NC

    31st percentile, median credit score of 675

  • No. 1793 - Boone

    30th percentile, median credit score of 719

  • No. 1840 - Greenville

    28th percentile, median credit score of 661

  • No. 1881 - Statesville

    27th percentile, median credit score of 675

  • No. 1908 - Rockingham

    26th percentile, median credit score of 636

  • No. 1915 - Sanford

    26th percentile, median credit score of 676

  • No. 2004 - Kings Mountain

    22nd percentile, median credit score of 664

  • No. 2025 - Kinston

    21st percentile, median credit score of 633

  • No 2028 - New Bern

    21st percentile, median credit score of 700

  • No. 2038 - Rocky Mount

    21st percentile, median credit score of 656

  • No. 2057 - Washington

    20th percentile, median credit score of 674

  • No. 2096 - Monroe

    Monroe, NC

    Monroe, NC

    19th percentile, median credit score of 677

  • No. 2121 - Reidsville

    18th percentile, median credit score of 671

  • No. 2208 - Clinton

    14th percentile, median credit score of 650

  • No. 2257 - Lumberton

    12th percentile, median credit score of 638

  • No. 2291 - Clayton

    11th percentile, median credit score of 707

  • No. 2294 - Laurinburg

    11th percentile, median credit score of 635

  • No. 2299 - Roxboro

    11th percentile, median credit score of 666

  • No. 2307 - Lexington

    10th percentile, median credit score of 684

  • No. 2355 - Elizabeth City

    8th percentile, median credit score of 664

  • No. 2374 - Roanoke Rapids

    8th percentile, median credit score of 646

  • No. 2385 - Goldsboro

    7th percentile, median credit score of 659

  • No. 2419 - Henderson

    6th percentile, median credit score of 643

  • No. 2439 - Dunn

    5th percentile, median credit score of 658

  • No. 2503 - Fayetteville

    3rd percentile, median credit score of 662

  • No. 2546 - Hope Mills

    1st percentile, median credit score of 675

  • No. 2549 - Jacksonville

    1st percentile, median credit score of 668

  • No. 2571 - Raeford

    1st percentile, median credit score of 665

  • National No. 1 - Scarsdale, NY

    Scarsdale, NY

    Scarsdale, New York

    99th percentile, median credit score of 768

  • National No. 2 - Cupertino, Ca.

    99th percentile, median credit score of 776

  • National No. 3 - Los Altos, Ca.

    99th percentile, median credit score of 785

  • National No. 4 - Bronxville, NY

    99th percentile, median credit score of 765

  • National No. 5 - Saratoga, Ca.

    99th percentile, median credit score of 765

  • National No. 6 - Princeton, NJ

    Princeton, New Jersey

    Princeton, New Jersey

    99th percentile, median credit score of 765

  • National No. 7 - Mountain View, Ca.

    99th percentile, median credit score of 766

  • National No. 8 - Palo Alto, Ca.

    99th percentile, median credit score of 768

  • National No. 9 - Sunnyvale, Ca.

    99th percentile, median credit score of 762

  • National No. 10 - Lexington, Mass.

    99th percentile, median credit score of 782

  • It's Not All Bad News...Here's Some "Happy" News

    Cheer Up: What's the Happiest City in North Carolina?

    • No. 27 - Raleigh

      Raleigh comes out as the happiest city in North Carolina, largely thanks to a rank of No. 23 in Emotional & Physical Well Being.

      • Emotional & Physical Well Being: 23
      • Income & Employment: 71
      • Community & Environment: 63
      • Total Score: 62.35
    • No. 67 - Charlotte

      It’s a big jump down to the second happiest city in North Carolina. The Queen City had even marks in the three big categories, with ranks of 61-78-68.

      • Emotional & Physical Well Being: 61
      • Income & Employment: 78
      • Community & Environment: 68
      • Total Score: 57.61
    • No. 74 - Durham

      Durham got a big boost ranking No. 54 in Emotional & Physical Well Being. But the rank of No. 123 in Community & Environment hurt it overall.

      • Emotional & Physical Well Being: 54
      • Income & Employment: 69
      • Community & Environment: 123
      • Total Score: 56.92
    • No. 129 - Winston-Salem

      A huge leap down from Durham finds Winston-Salem, which was hurt largely by a rank of No. 138 in Emotional & Physical Well Being.

      • Emotional & Physical Well Being: 138
      • Income & Employment: 94
      • Community & Environment: 97
      • Total Score: 49.43
    • No. 137 - Greensboro

      Greensboro got a fairly decent boost thanks to a rank of No. 70 in Income & Employment.

      • Emotional & Physical Well Being: 129
      • Income & Employment: 70
      • Community & Environment: 167
      • Total Score: 48.12
    • No. 168 - Fayetteville

      It’s not that things are all unhappy around Fayetteville, it’s just that we didn’t exactly score well in a lot of the key factors for this study. Fayetteville does rank as the least happy of the major North Carolina cities in the study. Just behind Fayetteville overall is Jackson, Mississippi and Birmingham, Alabama.

      Fayetteville also took a hit, coming in at No. 181 on Lowest Income Growth and No. 180 on Most Work Hours.

      • Emotional & Physical Well Being: 161
      • Income & Employment: 155
      • Community & Environment: 171
      • Total Score: 40.83
    • No. 1 overall - Fremont, California

      • Emotional & Physical Well Being: 1
      • Income & Employment: 46
      • Community & Environment: 2
      • Total Score: 77.13
    • No. 2 - Columbia, Maryland

      • Emotional & Physical Well Being: 3
      • Income & Employment: 161
      • Community & Environment: 5
      • Total Score: 71.64
    • No. 3 - San Francisco, California

      • Emotional & Physical Well Being: 4
      • Income & Employment: 1
      • Community & Environment: 44
      • Total Score: 71.15
    • No. 4 - San Jose, California

      • Emotional & Physical Well Being: 2
      • Income & Employment: 6
      • Community & Environment: 55
      • Total Score: 71.00
    • No. 5 - Irvine, California

      • Emotional & Physical Well Being: 5
      • Income & Employment: 16
      • Community & Environment: 12
      • Total Score: 70.38
    • No. 6 - Madison, Wisconsin

      • Emotional & Physical Well Being: 10
      • Income & Employment: 11
      • Community & Environment: 19
      • Total Score: 68.10
    • No. 7 - Seattle, Washington

      • Emotional & Physical Well Being: 6
      • Income & Employment: 2
      • Community & Environment: 99
      • Total Score: 67.67
    • No. 8 - Overland Park, Kansas

      • Emotional & Physical Well Being: 12
      • Income & Employment: 54
      • Community & Environment: 13
      • Total Score: 67.46
    • No. 9 - Huntington Beach, California

      • Emotional & Physical Well Being: 9
      • Income & Employment: 51
      • Community & Environment: 43
      • Total Score: 66.43
    • No. 10 - San Diego, California

      • Emotional & Physical Well Being: 14
      • Income & Employment: 18
      • Community & Environment: 25
      • Total Score: 65.82

      What about at the bottom of the list?

    • No. 178 - Montgomery, Alabama

      • Emotional & Physical Well Being: 174
      • Income & Employment: 180
      • Community & Environment: 161
      • Total Score: 35.54
    • No. 179 - Huntington, West Virginia

      • Emotional & Physical Well Being: 182
      • Income & Employment: 39
      • Community & Environment: 141
      • Total Score: 35.53
    • No. 180 - Memphis, Tennessee

      Happiest city North Carolina

      • Emotional & Physical Well Being: 176
      • Income & Employment: 181
      • Community & Environment: 172
      • Total Score: 34.86
    • No. 181 - Gulfport, Mississippi

      • Emotional & Physical Well Being: 181
      • Income & Employment: 153
      • Community & Environment: 151
      • Total Score: 34.71
    • No. 182 - Detroit, Michigan

      • Emotional & Physical Well Being: 179
      • Income & Employment: 179
      • Community & Environment: 177
      • Total Score: 32.31

How to enter:

  1. To participate in the Contest, listen to the Station weekdays during the Contest Dates at approximately 7:00am for the Station to hear the Secret Sound and a clue about the day’s Secret Sound. The Secret Sound will play up to five times a day (at approximately 7:00am, 8:00am, 12:00pm, 3:00pm and 5:00pm ET, each a “cue-to-call”). Additional clues may be given periodically throughout the day. When the Secret Sound is played, the 9th caller will get a chance to correctly guess the Secret Sound to win the prize currently being offered. The Station will be the sole judge in determining whether the designated caller correctly identified the Secret Sound. Each caller will only have one (1) opportunity to correctly guess the Secret Sound.  The caller’s guess must match exactly the Station’s pre-determined answer (Example: "Breath mints in a CD case" is not correct. The pre-determined correct answer is "Tic Tacs in a CD case.").  Once the fifth Secret Sound is guessed correctly, the Contest will end and no more cues-to-call will air.  When a Sound is guessed correctly, the next Sound will begin at 7am on the next weekday. When a Sound is not guessed correctly, no prize will be awarded for that cue-to-call.  There is no limit to the number of times a listener may attempt to call in to win, but a listener may be a prize winner only once.

 

Contest Rules

KML Secret Sound 

OFFICIAL CONTEST RULES 

 

These rules apply to KML Secret Sound Contest (“Contest”) conducted by Beasley Media Group, LLC d/b/a WKML-FM (“Station”). In addition, the General Contest Rules posted at www.wkml.com apply to this Contest. If there is a conflict between the General Contest Rules and the Rules for this Contest, the Rules for this Contest shall control. 

 

  1. HOW TO ENTER  

 

  1. The Contest will begin on Thursday, March 31, 2022 and end on Friday, May 13, 2022, or when all five (5) Prizes have been awarded, whichever occurs first.  

 

  1. To participate in the Contest, listen to the Station weekdays beginning on March 31, 2022, and ending on Friday, May 13, 2022 at approximately 7:00am Eastern Time (“ET”) for the airing of the “Secret Sound” and a clue about the day’s Secret Sound. The Secret Sound will air up to five (5) times a day at approximately 7:00am ET, 8:00am ET, 12:00pm ET, 3:00pm ET and 5:00pm ET.  Each airing of the Secret Sound will serve as a cue to call. Additional clues may be given periodically throughout the day. When the Secret Sound is aired, the ninth (9th) caller to the Station contest line at 1-910-323-9570 will be deemed a “Contestant” in the Contest, upon confirmation of eligibility, and will have the opportunity to win a Prize by correctly identifying the Secret Sound. The Station will be the sole judge in determining whether the Contestant correctly identified the Secret Sound. Each Contestant will only have one (1) opportunity to correctly identify the Secret Sound.  The Contestant’s guess must match exactly the Station’s pre-determined answer (Example: "Breath mints in a CD case" is not correct. The pre-determined correct answer is "Tic Tacs in a CD case.").  When a Secret Sound is correctly identified, the next Secret Sound, if any, will begin at 7:00am ET on the next weekday. If a Secret Sound is not guessed correctly, no Prize will be awarded for that cue-to-call and the Station will continue to air that same Secret Sound for additional Contest cues to call until it is correctly identified, or until the Contest ends.     

 

  1. Station is not responsible for any failure of a caller to reach the Station contest line including but not limited to busy phone lines, misdirected calls, equipment breakdowns, or disconnections. Calls will only be accepted at the designated phone number.  At the time of entrant’s call, entrant will be required to provide all information requested including entrant’s full name, complete address (including zip code), day and evening phone numbers and date of birth in order to be eligible to win. P.O. Boxes are not permitted. In the event that the selected caller is disconnected or is found to be ineligible, the next eligible caller who successfully makes it through on the call-in line and completes the call will have the opportunity to be a Contestant.  There is no limit to the number of times a listener may attempt to call in to win, but a listener may be a winner only once.   

 

  1. If at any time during the Contest all five (5) Prizes have been awarded, the Contest will immediately end at that time and no additional cues to call will air.  If five (5) Prizes are not awarded at the end of the Contest on May 13, 2022, the Station reserves the right, but not the obligation, to continue to air cues to call and play the Contest until all five (5) Prizes have been awarded, at the sole discretion of the Station.   

 

  1. There will be up to a total of five (5) winners selected in the Contest. 

 

  1. ELIGIBILITY RESTRICTIONS 

 

  1. This Contest is open to all Station listeners who are 18 years of age or older as of the date of entry into the Contest, who are legal US residents and reside in North Carolina, except where prohibited by law.  Winners must possess a valid, government-issued ID and show proof of residency to verify eligibility.  

 

 

  1. PRIZES 

 

  1. Up to five (5) Prizes may be awarded in this Contest.  Each Prize will vary in the amount, and the Prize amount will be announced prior to airing of the Secret Sound.  The Prizes will be awarded in the form of a company check issued in the name of the winner as follows:
  • The prize for Sound 1 is one thousand dollars ($1,000) 
  • The prize for Sound 2 is two thousand dollars ($2,000) 
  • The prize for Sound 3 is three thousand dollars ($3,000) 
  • The prize for Sound 4 is four thousand dollars ($4,000) 
  • The prize for Sound 5 is five thousand dollars ($5,000) 
  1. No check will be awarded, processed or mailed until winner has claimed the prize at the Station, presented all required documentation, and signed all required releases and tax forms.  Checks will then be processed within approximately four (4) to six (6) weeks following confirmation of eligibility and completion of all requisite releases and IRS forms.
  2. Prizes or prize certificates must be claimed at the office of the Station located at 1876 Bureau Dr. Fayetteville, NC 28312, Monday-Friday, during regular business hours.  Prize or prize certificate must be claimed within thirty (30) days of winning.  Failure to claim Prize by the specified time will result in forfeiture of the prize. It is the winner’s sole responsibility to claim the Prize or prize certificate within the timeline provided in these Official Rules.
  1. SELECTION OF WINNERS 

 

 

  1. Up to five (5) winners may be selected and notified as described in Section 1 of these Rules.  

   

  1. Odds of winning depend in part on the number and order of calls received.  

 

  1. Entrants must listen to the Station but need not be present to win. 

 

  1. Decisions of Station management with respect to the Contest are final. 

 

  1. CONDITIONS 

  

  1. The Station reserves the right to end any contest or amend these rules upon announcement on air and by publication at www.wkml.com.

 

  1. b. Copies of the written Contest rules and a list of all winners are available during regular business hours at the main studio of the Station, 1876 Bureau Dr., Fayetteville, NC 28312, or by sending a self-addressed, stamped envelope to the Station.