Taco Bell: ‘Taco Tuesday’ Trademark Dispute Settled Nationwide

Taco Bell is celebrating a legal triumph regarding the trademark for "Taco Tuesday." This means that Taco Bell and other restaurants are allowed to use the phrase "Taco Tuesday" without restrictions in all 50 states. It all started when Taco Bell decided to challenge two "Taco Tuesday" trademark registrations back in May.

In July, Taco John’s, which had held the trademark for 49 states, decided to abandon its trademark registration. Gregory’s Restaurant and Bar maintained the trademark registration in the 50th state, New Jersey, for over two decades. They relinquished it on October 20, 2023, as indicated in Taco Bell's statement.

In addition to these legal developments, Taco John’s made a $40,000 donation to the Children of Restaurant Employees (CORE). This donation was matched by the Taco Bell Foundation.

"When we set out to free Taco Tuesday, we did it for all who make, sell, eat and celebrate tacos," Taco Bell Chief Global Brand and Strategy Officer and incoming Chief Executive Officer, Sean Tresvant, said in a company news release.  "Taco Bell wants everyone to have the opportunity to celebrate Taco Tuesday, including Gregory’s Restaurant and Bar. Thanks to Gregory’s choice to relinquish the trademark registration, New Jersey businesses and fans can fully enjoy Taco Tuesday, effective immediately."

Taco Bell emphasized that all establishments engaged in the preparation and sale of tacos are now free to use the widely recognized phrase without the concerns of legal repercussions.

According to CNN, the origin of the "Taco Tuesday" trademark can be traced back to the 1980s when a Taco John’s owner initially coined the term "Taco Twosday." It was to promote a special deal of two tacos for just 99 cents on their slowest day of the week. This concept gained popularity and was adopted by other franchisees. The name evolved into "Taco Tuesday," and Taco John’s secured the trademark for this phrase in 1989. It made it a part of their marketing strategy. Over the years, Taco John’s has been protective of its exclusive use of the term. It has issued cease-and-desist notices to those attempting to use it.

TacoTuesday.com, which is managed by a Southern California restaurant group that documents such deals, like trademarking "Taco Tuesday" to owning terms like "happy hour" or "Sunday brunch," reported by CNN. They also presented a selection of old newspaper advertisements dating back to 1966. They argued that Taco John’s should not have exclusive rights to the trademark.

Ever catch yourself secretly craving those comfort foods from your childhood? Eating habits are a fundamental aspect of our daily lives, reflecting our culture, upbringing, and personal preferences. It's natural for children to have unique and sometimes unconventional eating habits. But it’s interesting to know that there are adults who proudly embrace eating like children. Gravitating towards what some might call "childish meals.” These people, unapologetically, opt for the comforting and familiar flavors of childhood, turning to dishes that might make a Michelin-star chef raise an eyebrow.

One reason adults may adopt childlike eating habits is the comfort of familiarity. Many of us have fond memories of childhood meals and snacks, and for some, replicating these flavors can provide a sense of nostalgia and security. Whether indulging in a favorite cereal or enjoying a classic peanut butter and jelly sandwich, these comfort foods can offer a brief escape from the complexities of adult life.

In times of stress or challenges, these dishes offer a sense of security and ease, like a cozy blanket for the palate. The preparation and consumption of childish meals are straightforward and hassle-free.

After a demanding day, adults may go for dishes that require minimal effort and decision-making. Adulting can be overwhelming at times, with its responsibilities, stressors, and expectations. Eating like a child can serve as a temporary escape from these pressures. It's a way to rebel against the constraints of adulthood, if only for a moment. In a world that often demands seriousness and discipline, indulging in playful and carefree eating can be a form of self-care.

Interestingly, eating like a child can also be a social activity. It might serve as a bonding experience among friends or family members, creating a shared sense of nostalgia. This behavior can be especially prevalent at themed parties, where adults gather to relive their childhoods through food and games.

Food preferences are highly subjective. Some adults simply enjoy the taste and texture of these childhood dishes, regardless of any deeper motivations. Personal taste plays a significant role in meal choices.

Dishes like peanut butter and jelly sandwiches, mac 'n' cheese, or chicken tenders offer comfort, memories, and a connection to the past. So, when you see someone enjoying their favorite childhood meal, remember it's more than just food. It’s a reminder that simple joys are often the best.

Take a look at these go-to meals for adults who eat like children.

Gooey, cheesy, and served with a side of warm nostalgia, mac 'n' cheese has an enduring appeal for many adults. Its simplicity and comfort make it a beloved choice among those who eat like children. Plus, it's easy to make or dump out of a box into a pot.

The classic combination of creamy peanut butter and sweet jelly or jam between two slices of bread is a timeless favorite. It's a simple pleasure that resonates with adults seeking a taste of their carefree days. A sweet and nutty symphony that satisfies the kid in you with refined taste.

Crispy chicken tenders paired with seasoned fries provide a satisfying and familiar meal. Their widespread availability makes them a reliable choice for those moments when you're not sure what to order. This childhood classic still holds a special place in the hearts (and palates) of adults who appreciate its uncomplicated goodness.

Sloppy Joe's are messy and fun to eat. An explosion of ground beef, onions, peppers, and a tangy tomato sauce that's so messy, you'll need a bib (or a sense of adventure). Enjoy it piled high on a fresh brioche bun, and embrace the chaos as you bite into this wild and wonderfully messy delight.

Many adults grew up eating cereal as a staple breakfast or snack. It brings back fond memories of childhood mornings and simple, carefree times. Cereal is incredibly convenient. It requires minimal preparation too. Just pour it into a bowl, add milk, and you're good to go. This makes it an attractive option for busy adults. And it comes in a wide range of flavors and types, from sugary classics to healthier options.

Mini pizza bagels often bring back fond memories of childhood lunches or after-school snacks. Many adults have a nostalgic attachment to them, making them a comforting choice. The combination of soft bagels, savory sauce, gooey cheese, and toppings provides a delightful mix of textures and flavors that appeal to a wide range of tastes.