Say Goodbye To Funny Messages On Electronic Highway Signs
Have you ever driven on the high way and seen one of those electronic signs saying something like, “don’t be a stinker, use your blinker,” or, “tailgating is for football, not highways?” Well, thanks to the Federal Government, those will soon become a thing of the past. The U.S. Federal Highway Administration has given all states two years to eliminate humorous messages from their highway signs.
This decision was part of the administration’s new Manual on Uniform Traffic Control Devices, which is every bit as illuminating of a read as it sounds. In over 1,000 words, the manual goes to great, agonizing lengths to describe how to properly utilize highway signage.
The most glaring change the U.S. Depart of Transportation (USDOT) wants to implement is the elimination of cutesy, humorous messages designed to catch the eye of the driver and provide some levity on their daily commute.
The new guidelines state that signs can not display messages containing jokes or pop culture references which, in their words, “diminish respect for the sign.” The USDOT also claims that signs with these offbeat messages can be distracting for drivers, as they often take longer to read and digest. The messages could also be confusing for drivers who may not understand the references being made.
Honestly, I’m not sure what this new guideline is trying to accomplish. Is there really that much of a difference in how much time it takes to read a humorous sign versus a humorless one? And what’s more, wouldn’t the best way to ensure that a message sticks in someone’s head be to add a comical delivery to it? Which sign would resonate more with you, a sign saying, “don’t text and drive,” or one saying, “get your head out of your apps?”
Driving is already a tedious and tiresome activity as is. Why rob us drivers of the few glimmers of joy we receive on the road? Who hurt you, U.S. Federal Highway Administration?